In a world where social media is everywhere we look, it’s hard to imagine a time when platforms like Facebook and Instagram didn’t exist. According to the Global Digital Report 2019, there has been a 9% increase in global social media usage since January 2018 and the number of social media users worldwide in 2019 is 3.725 billion. Where is, not all countries use social media to the same extent.
Over the last decade or so, social media has evolved from a way to communicate with long-lost friends to the ultimate method of seeking anything informational. Whether it’s for business, news, marketing, or just fun, people worldwide are utilizing social media for various meaningful purposes. Though it is more accessible everywhere than ever before, Some countries and regions use some platforms compared to other channels
After reviewing statistics outlining such usage is a fantastic and efficient way to inform your international digital marketing strategy. Improve the way you promote on social media and understand which countries use which social platforms. According to recent estimates, more than 1.1 billion Chinese Internet users will use the social network in 2025 from 926.8 million social network users in 2020. China is the largest social media market worldwide, with current social media users close to 350 million, India ranks second.
Social Network Adoption is Varied:
Average daily usage ranks below the United States (one hour and 54 minutes). The United Kingdom saw a minimum 5% decrease in new social media users between January 2017 and January 2018. Although new users and usage lengths are relatively short compared to other countries, the United Kingdom has hit an all-time high with its total number of users, as 83% of the population now uses social media channels. A recent study by Flint found that Facebook, Facebook Messenger, WhatsApp and Instagram rank U.K. K is the top six most used social media outlets. By Facebook, In Britain, Instagram and WhatsApp have enjoyed steady increases. Instagram’s usage has gone up by 12% while WhatsApp usage has moved up 10% since 2016.
One thing you will find in more advanced countries, such as in some European countries, is that more women use social media than their male counterparts. For example, in countries such as Sweden and Spain and women are using more likely to use social networking websites. Throughout Sweden, 72% of women use social media compared to 63% of men. That is the result even though more men (94%) use the internet as a whole than women (90%). And in Spain, 63% of women use social media compared to 54% of men.
Why some countries are using social media more than others?
The real reason why these countries may use social media more than others is most likely related to the economy of that country, where 5 countries with the lowest social media penetration compared to the UAE and Singapore are mainly developing countries with strong economies.
Including this, The one more reason may be due to the average age within that countries’ population being lower, according to such studies show that younger generation is using social media more than older generations. Another side could be due to the culture of that country, as some cultures are a lot more social than others and this could mean that they value social media a lot more. The economy of that country can also be a contributing factor as the 5 countries with the lowest social media penetration are also mainly developing countries.
Why Are These Countries Using Social Media?
One of the critical reasons that the Philippines, As a worldwide social media leader comes in the vast amount of user-generated content. It is now available to man visitors that travel to the country.
In Europe, several tend to get their news from social media, with Italy getting half their info each day.
According to surveys, In countries like Spain, Denmark, and Sweden, at least 40% of adults.
Considering its general standing on the board, Facebook is the top social media site in Western Europe. With more features, more & better business using social media to interact with followers, and the more people using it than ever, various countries turn to social media for essential means.
While the reasons for use may vary, the numbers of users, the length of time users spend on sites, and the global reach of social platforms explains why social media content is much more valued than ever before.
The 21 most popular social media sites in 2020
Facebook – 2.23 billion
Facebook is the largest social media site, with broader than two billion people using it every month. That’s around a 3’rd of the world’s population. More than 65 million and more than 6 million advertisers actively promote their business on Facebook. Making it a much secure, but if you have a social media presence.
YouTube – 1.9 billion
YouTube is a top-rated video sharing platform that users use to watch a billion hours of videos every day. To get started, you can also create a YouTube channel for your brand. You can upload videos for your subscribers to view, like, comment and share.
Besides being the next most prominent social media site. YouTube (owned by Google) is also often known as the next largest search engine after Google.
Finally, you can also advertise on YouTube to increase your platform’s reach.
The WhatsApp – 1.5 billion MAUs
WhatsApp is a messaging app used by people across 180 countries. WhatsApp can be used for social and personal uses.
It is only used by people to communicate with their family and friends. Gradually, people started sharing with businesses via WhatsApp.
WhatsApp has been building out its business platform to allow businesses to have a good business profile, provide customer support, and share updates with customers about their purchases.
WeChat – 1.06 billion MAUs
WeChat grew from a messaging app like WhatsApp and Messenger to an all-in-one platform. In addition to messaging and calling users can now use WeChat . They have option online shopping and payments offline, transfer money, make reservations, book taxis, and more.
WeChat is most prevalent in China and some parts of Asia.
Instagram – 1 billion MAUs
Instagram is an almost popular application around the world. You can share photos and videos through these social media apps. It gives various features in the application to edit video or edit pictures.
Then you can share a broad range of content: Ex. Photos, videos, stories, and live videos. It has also recently launched IGTV to create long-term videos.
As a brand, If you have an Instagram business profile. It will give you rich analytics of your face and posts. They schedule Instagram posts using third-party tools
Here’s our complete guide to Instagram marketing to help you get started and succeed.
QQ – 861 million MAUs
The QQ is an instant messaging application platform that is extremely popular among the young Chinese generation. (It is used in 80 countries and available in many other languages.) Besides its instant messaging features are their avatars, watch movies, play online games, shop online, blog, also make payments.
I admit & I don’t know much about QQ. But Carrie Law from ClickZ has written a helpful brief introduction to QQ for marketers.
Tumblr – 642 million MUVs
Tumblr is a microblogging social networking website for sharing photos, links, text, videos, audios, and more. People also can share a wide range of things on Tumblr, from cat photos to art to fashion. You can also use Tumblr for your marketing strategy, and Viral Tag has written a starter guide to Tumblr marketing. A Tumblr blog can look just like any other website on the surface.
Qzone – 632 million MAUs
Q zone is another popular social networking platform application based in China. Where users can upload and share multimedia, write blogs, play games, and decorate their own virtual spaces.
According to several people on Quora, Qzone seems to be more popular among teenagers. (while WeChat is more prevalent among adults).