What is a backlink? How to use them.

In technical term, A backlink is known as the “inbound link”. In reality, backlinks to your website are a signal to search engines that others vouch for your content.
When one website links to another, they believe the content is noteworthy. High-quality backlinks can increase a website ranking position or visibility in search engine results (SEO).

Why are backlinks important?

Backlinks are especially valuable for SEO. They represent a “vote of confidence” from one site to another.
If multiple sites link to the same webpage or website, search engines can understand that content is worth linking to and worth surfacing on a SERP. So, earning these backlinks can positively affect a website’s ranking position or search visibility.

Types of Backlinks

There are two basic backlinks, and one is more valuable than the other. Let’s take a quick look at each one and how they affect your site.
In Nofollow tag shows, search engines ignore a link. They didn’t pass any value from one site to another. So, typically they don’t help improve your search rank or visibility.
Dofollow links are the type of backlink that everyone needs. Now keep in mind that those coming from respected sites hold the most worth. This variety of backlinks can help increase your search engine rankings.
However, there are do-follow links considered bad or ‘toxic’. These links come from suspicious sites or gained by breaking the service’s search engine terms.
These may cause Google to penalize or even de-index your site. Remember, it’s not about the number of backlinks, but rather the quality that makes the ranking difference.

How to Get Backlinks?

Building backlinks will take time and effort. Here are seven simple ways to start building quality backlinks for your website.

  • Add more links to your site on your social media profiles.
  • Do a Google search for a post that’s already ranking well or next improve and expand it.
  • Create list posts, “how & why” posts, infographics or posts with embedded videos. Those formats normally get more backlinks than standard posts.
  • Write the ultimate guideposts. These are very long posts containing several thousand words and cover every topic’s angle.
  • Write the ultimate guideposts. These are very long posts containing several thousand words and cover every topic’s angle.
  • Write guest posts on different blogs or websites.
  • Communicate influencers in your industry and explain to them about an article on your site.
  • Interview influencers in your industry or send them a link. There is no doubt they will link back to your site.

You can also begin doing competitive backlink research. To do this, you’ll need to see the backlinks of your competitors who are ranking well. A backlink tool like SEMrush can help you find these links, so you can begin targeting those domains as part of your link building strategy.

Earning and giving backlinks

Earning backlinks is a necessary component of off-site SEO. The process of getting links is known as link earning or link building. Some backlinks are essentially more valuable than others—followed backlinks from trustworthy, popular, high-authority sites. 

The common desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. Whether a link is certainly important, but don’t entirely discount the value of no-follow links.

As some backlinks you also earn valuable than others, links you create to other sites also differ in value. When linking out to an external site, your choices regarding the page link its content, search engine accessibility.  Whether you choose to follow or no-follow the link, the anchor text you use, and any other meta tags associated with the linking page can have a heavy impact on the value you confer.

Competitive backlink research

Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to link building. That’s where competitive backlink research comes in. By examining the backlink profile to a competitor that’s already ranking well for your target keywords.

You can gain insight into the link building that may have helped them. A backlink tool like Link Explorer can help uncover these links to target those domains in your link building campaigns.

How Do You Build Backlinks?

Now you know that backlinks are an essential part of SEO. Link building is critical to any SEO campaign’s success in ranking organically. Simply having thousands of backlinks or only having links from one website isn’t going to affect your rank position. 

Today’s backlink guidelines turn around your content and overall authority on a topic, which can be achieved by: 

  • Guest bloggers creating content on your site
  • Original research with insights
  • Building relationships with influencers
  • Write quality blog posts for other areas in your industry
  • Link reclamation

There are also several ways to manage and understand your backlink profile. Buzzstream, Majestic, or Moz offer tools to assist you to manage URLs and optimize your link profile. Seo Clarity provides integration with Majestic, the largest link index database.

 That integrates link profile management into your entire SEO and digital marketing strategy.


Occupying unique and authoritative links is crucial for higher ranking in the SERP or improving your SEO. Google’s algorithm on an evaluation of links evolved in recent years. Which focused on quality links, not quantity—created a more challenging process to gain high-quality backlinks.

The external links still value and aren’t out-of-date, so start working on a link building strategy to improve your search visibility.

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