A lower bounce rate means that visitors view multiple pages on your website.
If you keep track of your website statistics in Google Analytics, you have probably already encountered the bounce rate.
In short, the bounce rate means the percentage of visitors that comes to your website and afterwards “bounce” (= leaving the website after 1 page), without clicking on your site.
In principle, it is better to have the lowest bounce rate possible, because that means that visitors are more likely to visit multiple pages on your website. So they find your website attractive.
Do you have a high bounce rate before? Then it’s time to see how to reduce bounce rate with the following tips.
Tips to Reduce your Bounce Rate
The first step is, of course, to investigate the bounce rate of your website.
Know your numbers!
The next step to take is to understand what your bounce rate means.
Low does not immediately mean that you are doing well, and high certainly does not mean that you are doing badly.
A low bounce rate can have two reasons:
- Visitors do not find anything on your website and keep clicking to find an answer
- Visitors are genuinely interested in your website and enjoy reading multiple pages
A high bounce rate can also have several reasons:
- Visitors do not find your website attractive enough and immediately leave / some things go wrong
- Visitors immediately find the answer to their question on the first page they visit
If you think a high bounce rate has to do with a less exciting website, then you should lower it.
In Google Analytics, you can find the bounce rate via Behavior »Site content» All pages.
Does your site work in any browser?
Keep in mind that not everyone uses the same browser you use. And yes, not everyone has the same computer as the one you have.
So make sure that your website works on as many different browsers and computers as possible so that you can give every visitor the same experience.
If your website is not accessible everywhere, visitors will immediately be gone, and that will harm your bounce rate.
Make your website work in any browser = reduce bounce rate.
Is your website responsive?
In addition to browsers and computers, there are also smartphones and tablets that you have to take into account.
There are so many different screen sizes and resolutions today. It is therefore impossible to create a separate site for each different option.
And that is why responsive web design is useful!
It ensures that your website automatically adapts to the screen on which it is viewed. That way, you serve every visitor to your website, regardless of how they surf!
Make the website responsive = reduce bounce rate.
Do you deliver value?
A common reason for a high bounce rate is that a visitor does not find your website attractive.
At that point, you have to ask yourself critically, whether you deliver value.
Put yourself in the role of a visitor, would you be satisfied with what you find on your site? Do you find answers to all your questions? Does your website invite you to continue reading? Can visitors learn something from the information on your website? Do you provide useful tips?
Provide value and qualitative information = reduce bounce rate
Is your menu clear and visible?
When a visitor comes to your website, is it immediately clear what the structure of your website is?
Does your visitor have a clear overview of the pages on your website? Can he retrieve all the information in as few clicks as possible?
Do you have a transparent menu (= not too small but indeed not TOO many menu items)?
Or maybe you are using the wrong welcome text?
If you want to lower your bounce rate, the answer to the above questions must be a resounding “YES”!
A clear menu and a clear website structure = decrease bounce rate.
Do you use clear call-to-action?
When you insert call-to-action on your website that invites your visitor to click on them, you convince your visitor to visit multiple pages of your website.
So it is good to learn how to use excellent and compelling call-to-action.
Call-to-actions that visitors like to click on = reduce bounce rate
Is your site fast enough?
How much patience do you have when you surf the Internet, and a website does not load fast enough?
I am out within 3-4 seconds and start looking for another website. And I think this is the case with the majority of people on the Internet.
Waiting does not belong on the Internet at this time. Visitors are no longer used to that.
So make sure you have a fast website yourself so that you don’t lose visitors in this way and your bounce percentage pushes up unintentionally.
A faster website = reduce bounce rate.
Are you addressing the right target group?
Another thing that many webmasters seem to overlook is the target group. It is normal that, for example, if you prepare advertisements for the wrong target group, they will immediately disappear when they come to your website.
So think carefully about who your customers are, who your target audience is.
The very best thing you can do in this case is to create an avatar of your ideal customer.
Getting visitors from the right audience to your website = reduce bounce rate.
A high bounce rate is not necessarily the sign that you are doing badly. Certainly not. But it is essential to understand WHY your bounce rate is so high.
If your analyzes show that the high bounce rate is a direct result of the wrong website, you can use the tips above to reduce the bounce rate.
And lowering the bounce rate is something you should do if it turns out it will give you better results.
It offers you the opportunity to optimize further the effectiveness of your website with the same number of visitors.
So you optimize what you have already built up.